6 Years | 7 Stores | 2 Countries

A clear trajectory of disciplined, market-driven expansion, ready for Phase Two.

Our journey reflects a steady progression from establishing our first store to expanding across key markets in Kerala and into the UAE. Each milestone represents a focused step in building our presence and strengthening our market coverage.

2019 — First Store in Kozhikode

Launched our first store in Kozhikode with a B2B model, marking the beginning of our journey and establishing our initial presence in the market.

2020 — Full-Format Retail

Ventured into full-format retail, expanding beyond the initial B2B model and taking the next step in developing our retail presence.

2021 — Expansion to Kochi

Expanded to Kochi, entering a key urban aspirational market and broadening our presence within Kerala.

2022 — Kannur Expansion

Entered Kannur, reinforcing our coverage across northern Kerala and continuing our expansion into important regional markets.

2023 — Mangalore

Opened our Mangalore store, marking our first step into Karnataka and extending our presence beyond Kerala.

2024 — International Expansion

Began our international expansion with two Dubai stores — Bur Dubai and Al Barsha, establishing a presence in the UAE.

2025 — Calicut Flagship Relaunch

Relaunched the Calicut flagship with brand ambassador Mrunal Thakur, strengthening the flagship's presence and brand positioning.

2026 — Abu Dhabi & Kochi

The Abu Dhabi store is launching in mid-2026, while Kochi is being upgraded to a flagship, marking the next stage of the journey.

Our Journey So Far

From Kozhikode in 2019 to 7 stores across 2 countries, our growth has followed a clear path of disciplined, market-driven expansion. With a growing presence across Kerala, Karnataka, and the UAE, each milestone has built upon the previous one, leading towards the next phase of our journey.