About Us
The Making of a Journey
Meralda Jewels was born with a vision to seamlessly blend tradition with modern elegance, crafting timeless pieces that mirror individuality and celebrate life’s most treasured moments. Every creation is thoughtfully designed to embody uniqueness, sophistication, and charm—turning every occasion into something truly unforgettable.
With a wide spectrum of collections that cater to varied tastes, Meralda ensures that each piece resonates with the personality of its wearer, making them feel confident, special, and proud.
At Meralda, we believe jewellery is more than adornment—it is an expression of joy, a keeper of emotions, and a treasure of memories that last forever.
Mission & Vision
Meralda Jewels was born with a vision to seamlessly blend tradition with modern elegance, crafting timeless pieces that mirror individuality and celebrate life’s most treasured moments. Every creation is thoughtfully designed to embody uniqueness, sophistication, and charm—turning every occasion into something truly unforgettable.
Meralda Jewels was born with to be the most desirable jeweller, offering timeless jewellery that resonates with evolving chapters of life. Our Mission is to craft and curate jewellery that reflects our customers' desires, delivering memorable experiences and exceptional value through transparency and integrity.
Abdul Jaleel Edathil
Chairman & Managing Director.
With nearly three decades of experience in the jewellery industry, Jaleel has developed a deep understanding of jewellery, craftsmanship, retail and the evolving aspirations of customers since beginning his journey in 1997
In 2018, he founded Meralda Jewels with a vision to create a jewellery house with a distinctive identity of its own. Under his leadership, the brand has evolved with a strong emphasis on thoughtful design, craftsmanship and a more considered jewellery experience
As Founder & Chairman, he continues to guide Meralda’s long-term vision, balancing the heritage and artistry of jewellery with the ambition to build a contemporary, globally relevant jewellery house.
Leadership
The company's board consists of several active directors who manage strategic planning, corporate governance, and operational execution
Mohammed Shanil
Executive Director, Meralda Jewels
With over two decades of experience in jewellery retail, Shanil brings extensive expertise in retail operations, business development, and the jewellery industry. His career began in the early 2000s with jewellery brands that have since expanded internationally.
In 2018, he joined Abdul Jaleel Edathil in establishing Meralda Jewels, bringing his industry experience and operational expertise to the business.
As Executive Director, he plays a key role in Meralda’s strategic direction and operations, contributing to the development of a distinctive jewellery house built around design, craftsmanship, and an elevated customer experience.
Jaseel Muhammed Edathil
Managing Director – International Business
An MBA graduate from Edinburgh Business School, Jaseel brings a contemporary perspective to Meralda’s business vision, combining an understanding of branding, marketing, finance and strategic management.
Since joining the business alongside his father, Abdul Jaleel Edathil, he has played an important role in strengthening Meralda’s identity and supporting its expansion into new markets.
As Managing Director of Meralda International, he leads the brand’s international growth, with a focus on the UAE and its broader global ambitions, working towards building Meralda into a distinctive, design-led jewellery house with an international presence.
The Journey
Kozhikode- 2019
Launched the first store in Kozhikode marking Meralda’s entry into Kerala's culturally rich jeweler market
Kochi- 2021
Expanded to Kochi strengthening presence in a key urban market with high aspirational value
Kannur- 2022
Entered Kannur, reinforcing regional coverage and operational consistency in northern Kerala.
Mangalore- 2023
Forayed into Karnataka with the Mangalore Store, marking Meralda’s first Out of- state expansion.
Dubai-2024
International expansion begins with tow stores in Dubai ( Meena Bazar & Al Barsha).
Kozhikode Flagship- 2025
Kozhikode Flagship Store Launch
Abu Dhabi - 2026
Abu Dhabi Store Launch
Our Ambassador
Mrunal Takur
Indian actress
House of Brands
