Buying gold is not just an investment—it's a matter of trust. Whether you're shopping for a traditional necklace, a modern ring, or a custom-made ornament, knowing how to verify the purity of gold is essential. At Meralda Jewellery, we take pride in helping our customers make informed decisions. Our commitment to transparency, quality, and customer satisfaction is what makes us one of the best gold jewelry in Kerala.

In this guide, we’ll walk you through simple yet important steps to ensure you're buying pure, authentic gold every time.

1. Understand Gold Purity Levels

Gold purity is typically measured in karats, with 24K representing 100% pure gold. However, 24K gold is soft and not ideal for daily wear. That’s why most gold jewelry is made in 22K (91.6% gold), 18K (75% gold), or even 14K (58.5% gold), depending on the design and usage.

At Meralda, we help you choose the right purity based on your needs—be it a lightweight everyday piece or a heavy bridal set. Every ornament in our showroom is marked with its gold content so you can shop with confidence.

2. Check for BIS Hallmarking

One of the most reliable ways to verify the purity of gold in India is by checking for BIS (Bureau of Indian Standards) hallmarking. A BIS hallmark is an official mark certifying the purity and authenticity of gold jewelry.

Look for these four components on a hallmark:

• BIS logo

• Purity in karat and fineness (e.g., 22K916)

• Assaying and hallmarking center's mark

• Jeweller’s identification mark

All Meralda Jewellery pieces carry BIS hallmark certification, reinforcing our promise to deliver the best gold jewelry in Kerala with complete authenticity.

3. Ask for a Purity Certificate

When purchasing gold, always request a purity certificate or bill that mentions the gold weight, karat, and making charges. This not only ensures transparency but also helps during resale or exchange.

At Meralda, we provide detailed invoices that break down the pricing structure so you know exactly what you're paying for. No hidden costs, no vague descriptions—just honest jewelry from a trusted source.

4. Use a Karatmeter

A Karatmeter is a modern, non-destructive testing machine used to determine gold purity accurately within minutes. Many reputed jewelry stores, including Meralda, offer this facility to customers who want on-the-spot verification.

It’s a smart way to double-check the gold content of old or inherited jewelry you may want to repurpose or exchange. Our customers appreciate this level of transparency, and it’s one reason they consistently rate us among the best gold jewelry in Kerala.

5. Choose Trusted Jewellers

Perhaps the most important advice is this: always buy gold from a reputed and certified jeweler. The market is full of options, but not all offer the same standard of quality and service.

Meralda Jewellery is known for its commitment to purity, originality, and customer satisfaction. From trending ornaments to traditional treasures, every piece we create is a blend of elegance, quality, and trust. Our collections are not only fashionable but also crafted to meet the highest standards of purity.

Your Gold, Your Confidence

Buying gold should never feel like a gamble. When you shop with Meralda, you're choosing more than just jewelry—you're choosing peace of mind. Our transparent practices, certified products, and expert team ensure that every customer walks away with confidence and satisfaction.

So whether you’re shopping for a wedding, a festival, or just to celebrate yourself, visit Meralda for jewelry that’s as genuine as your story.

Because when it comes to purity, precision, and pride—we don’t compromise. We simply offer the best gold jewellery in Kerala, every time.