In India, gold is more than just a precious metal—it’s an emotion. From weddings and festivals to family heirlooms and investments, gold jewelry holds a special place in our lives. But one thing that often confuses buyers is the fluctuating price of gold. Why does the price change so often? What influences it?

At Meralda Jewellery, we believe that when our customers are informed, they can shop smarter and with greater confidence. Our dedication to quality, transparency, and customer trust is what makes us one of the best gold jewelry in Kerala.

Let’s simplify the reasons behind gold price fluctuations and explain how they can affect your buying experience.

1. Global Economic Factors

Gold is traded worldwide, which means its value is influenced by international economic events. During uncertain times—such as global inflation, recessions, or political instability—investors buy more gold because it is considered a safe investment. This increased demand leads to a rise in prices.

Conversely, when the economy is stable and strong, investors tend to put their money in stocks or real estate, causing a dip in gold demand and a fall in prices. At Meralda, we constantly track market changes to ensure you receive the best value for your gold purchases.

2. Currency Exchange Rates

Since gold is priced in US dollars globally, the strength of the Indian rupee against the dollar has a direct impact on local gold prices. When the rupee weakens, gold becomes more expensive to import, leading to higher prices in India.

We maintain price transparency at Meralda, clearly explaining the cost breakdown to our customers. Whether you're buying an everyday accessory or a heavy bridal necklace, you'll always find fair pricing with us—a key reason we’re known for the best gold jewelry in Kerala.

3. Government Duties and Taxes

India imports the majority of its gold. Therefore, any change in government policy—like customs duty hikes or tax changes—can immediately affect gold prices. For example, an increase in import duty will raise the retail cost of gold jewelry.

Meralda keeps you informed about such changes, helping you understand exactly what you’re paying for. Our detailed invoices include gold weight, making charges, and applicable taxes, giving you complete transparency and trust.

4. Festive and Wedding Season Demand

Gold demand in India sees a spike during festivals like Akshaya Tritiya, and Diwali, and during wedding seasons. When demand increases sharply, prices may rise due to limited supply or increased buying activity.

At Meralda, we plan for these busy times by curating a wide selection of collections that include both contemporary and traditional pieces. Whether you’re shopping for the latest trends or timeless classics, you’ll find designs to match every taste and budget—another reason customers choose us for the best gold jewelry in Kerala.

5. Mining and Supply Challenges

Gold extraction is a complex, time-consuming, and costly process. Any disruption in mining—due to environmental laws, labor shortages, or natural limitations—can reduce supply, driving prices higher.

We ensure that all our jewelry is crafted using ethically sourced, certified gold. Our commitment to responsible sourcing and quality makes every Meralda piece something you can be proud to wear and pass down.

Make Informed Choices with Meralda

Understanding the reasons behind gold price changes helps you plan your purchases more effectively. Whether it’s for a big occasion, an investment, or a personal milestone, being informed ensures better timing and smarter buying.

At Meralda Jewellery, we go beyond beautiful designs—we offer an experience built on trust, craftsmanship, and customer satisfaction. It’s what sets us apart and earns us recognition as one of the best gold jewelry in Kerala.